Tier 2: Momentum

For artists ready to build traction, expand their reach, and step into real visibility.
Focus: Growth, visibility, and fanbase development.

Momentum is where emerging artists evolve into rising forces. This tier is designed for creators who have established their foundation and are now ready to scale—artists who want to grow their audience, sharpen their brand, and move with intention in a crowded industry. Momentum gives you the tools, strategy, and support to transform early sparks into sustained acceleration.

Guidance, Structure, and Legacy Support

Two people working in a recording studio

What's Included

Full visual branding suite (logo, typography, color palette)
Your brand becomes fully realized with a complete visual identity system. We refine your logo, establish a cohesive color palette, and select typography that reflects your artistic tone. This suite ensures your visuals feel unified across every platform, from album art to merch to social media.
Playlist pitching + influencer outreach
We help you get your music in front of the right ears. Through curated playlist pitching and targeted influencer outreach, we position your releases for organic discovery and algorithmic traction.
Targeted ad campaigns (Spotify, Meta, YouTube)
Growth requires visibility. We design and manage strategic ad campaigns that amplify your music to new listeners, retarget engaged fans, and build momentum around releases, videos, and announcements.
Behind-the-scenes content production (studio videos, lyric videos)
Fans connect with authenticity. We help you create behind-the-scenes content that showcases your process, personality, and artistry—studio clips, lyric videos, micro documentary moments, and more.
• Email marketing setup + fan segmentation
Social platforms shift constantly, but your email list is yours forever. We build your email marketing system, segment your audience, and create messaging flows that nurture superfans and drive long-term engagement.
• Sync licensing prep + pitch packaging
For artists aiming to break into film, TV, and commercial placements, we prepare your catalog for sync. This includes metadata organization, pitch ready one sheets, and guidance on how to present your music to supervisors and agencies.
Contract templates for collaborators
As your circle expands, clarity becomes essential. We provide contract templates for producers, session musicians, videographers, and collaborators—ensuring your rights, royalties, and expectations are protected.

Momentum isn’t just about growing your audience—it’s about navigating the complexities that come with that growth. As your reach expands, new challenges appear: uncertainty about direction, creative slowdowns, or friction with collaborators. In these moments, you need guidance that’s both grounded and empathetic.

We help you move through these transitions with clarity. Our approach blends emotional intelligence with real industry structure, giving you a solid framework for decisions around splits, releases, partnerships, and long‑term planning. You stay aligned with your values while protecting your future.

Momentum also brings you deeper into the business of music—publishing, catalog control, royalties, and release strategy. We break these systems down in plain language so you can make informed choices without losing the heart of your work. You’ll learn how to protect your masters, register your compositions, and build a catalog that grows in value.

For artists thinking about longevity, this tier provides the scaffolding to build something that lasts. We help you create systems that honor your voice, safeguard your rights, and support your evolution as your career expands. Momentum is where you shift from reacting to directing—where your artistry becomes intentional, strategic, and future-focused.

This tier elevates you from emerging to undeniable. It’s where growth becomes sustainable, your audience multiplies, and your creative identity gains real traction.